Sparti Scents and Scent Beauty have entered a partnership and licensing deal to expand the business of solid perfume sticks that target Gen Z consumers.
WHO: Sparti Scents is a brand created by Scentinvent Technologies, a fragrance and beauty incubator reinventing the way consumers wear fragrance through its unique fragrance innovations partnered with portable delivery systems. The female-founded business evolved from a 15-year friendship and a shared creative vision by entrepreneur Abby Wallach and beauty industry veteran Caroline Fabrigas.
Scent Beauty is the fastest-growing emerging beauty company specializing in launching unique, culturally relevant brands to consumers worldwide. Scent Beauty's portfolio showcases the possibilities of scent in fashion, celebrities, lifestyle, and naturals. In a short span of two years, Scent Beauty has successfully launched fragrance brands Cher, Dolly Parton, Kylie Minogue, Sabrina Carpenter, Stetson, and The Phluid Project. Scent Beauty is a leader in product innovation and subscribes to values of diversity, sustainability, and breakthrough digital content to create discovery.
WHY: Together Sparti Scents and Scent Beauty are targeting the next generation of fragrance consumers. Sparti Scents will launch a collection of glide-on fragrances with digital extensions.
IN THEIR OWN WORDS: "We are excited to partner with Scent Beauty, Inc. to create and launch this breakthrough technology for new generations to experience fragrance," said Abby Wallach, and Caroline Fabrigas, co-founders of Sparti Scents. "We recognize the power of Sparti Scents to grow the penetration of fragrances all over the world with this incredible, portable technology that Gen Z loves," says Scent Beauty CEO Steve Mormoris.
"We are supporting Sparti Scents with significant digital media, PR, and community activation to drive consumers directly to retail," adds Mormoris. "Retailers have taken notice that we are filling a huge white space in the fragrance market."
"Since Sparti burst on the scene in early 2022, with ecstatic reactions from millions of TikTok fans, we know Gen Z loves this brand," said Wallach and Fabrigas. "We are thrilled to have created this breakthrough technology and house it in a brand that will be the emblem of a generation."
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